The genesis of the idea was in a dream I had of a religious blogging web site with the URL of KatatBhavPhand.org. Those days I used to recite Lord Krishna's Aarti Kunj Bihari Ki prayer regularly in the evenings and was enamored (possibly more than I thought or realized at the time) by the Katat Bhav Phand phrase in the Aarti. Thinking back, maybe there was a psychological component to that dream as well since the phrase Katat Bhav Phand was probably subconsciously resonating in my mind when I went to sleep that night. However, I would really like to think and believe that it was Lord Krishna's inspiration that drove that dream. I really do not know what the end-goal of this web site is. Is it largely a channel through which I can express my spiritual thoughts and obtain some gratification or fulfillment for my desire to write or is there a bigger purpose? Does Lord Krishna want to use this web site to educate me (and possibly other people) to focus on his "salvation-granting" form? Will this become a blogging web site where Lord Krishna's deovtees may be able to share their experiences and thoughts about how Lord Krishna can help us be free of this perpetual cycle of birth and rebirth? I have described these goals as questions since I do not know what the future holds for this web site.